High Five: ‘Zeronomics’ campaign scoops fourth and fifth award at this year’s PRCA City & Financial Awards 2022

Posted on April 25, 2022 by Man Bites Dog

Man Bites Dog and client partners, Standard Chartered, have won the Best Banking Communications Campaign Award and (for a second year in succession) the Best Strategic Communications / Corporate Brand Campaign Award at this year’s PRCA City & Financial Awards.

The winning campaign, ‘Zeronomics: Financing the Transition to Net-Zero’, positioned Standard Chartered as a thought leader by highlighting the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation. The campaign has now won five awards from organisations including the B2B Marketing Awards and CorpComms Awards.

We identified a new angle – the economics of transition to a net-zero carbon world, and invented a new term to encapsulate it – Zeronomics – creating a unique platform to promote the bank’s sustainable finance capability.

Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog has played a key role in reinforcing Standard Chartered’s brand promise, ‘Here for good’, by focusing on areas where the Bank can and is making a positive global impact socially, environmentally and economically. Zeronomics goes beyond strategic marketing and communications to driving real world change.”

Claire Mason, CEO and Founder of Man Bites Dog said: “For this hugely ambitious campaign we set out to create a campaign that would enable Standard Chartered to highlight the critical role of finance in accelerating net zero and champion those that need transition finance most to drive change: carbon-intensive industries in emerging markets. Zeronomics highlighted the risk of a “lost-decade” as companies postpone action on climate change and revealed that 55% of corporates are not transitioning fast enough to reach net zero by 2050. Congratulations to the teams at Man Bites Dog and Standard Chartered for the brilliant partnership and teamwork which made this campaign so successful.”

You can read the Zeronomics report here: https://www.sc.com/en/insights/zeronomics/


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