When I was young, my dad regularly tried to get me to admit that he is ‘kind, handsome, noble and generous’. Decades on, I still remember the exact phrase, and while there are probably lots of reasons why, one is that it was repeated on a number of occasions over a period of time. This, coupled with experience, is how I learn.
As a result, going to conferences is always a little bit hit and miss for me as slides fade out of my memory as quickly as they swoosh in. Today’s B2B Expo at the ExCel centre was a little different as the talks were so bite-sized.
I took away one or two points from each that I’ll put into practice. I hope they’re useful for anyone looking for some quick tips on how to approach marketing slightly differently:
Find me on twitter (@JuliaCBurns) to add to this list if you were at the Expo or just want to share some tips.
Julia Burns, Senior Account Director