Man Bites Dog and client partners, Standard Chartered, have won the prestigious Best Global Content Award at the 2021 PRWeek Global Awards.
The winning campaign, Opportunity2030, is a global thought leadership programme focused on the UN Sustainable Development Goals, which was launched at the World Economic Forum in Davos. The campaign has now won six awards from organisations including the PRCA City & Financial Awards 2021, PRCA National Awards and B2B Marketing Awards 2020.
Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN Sustainable Development Goals (SDGs). It provided investors with a map of opportunities in 15 of the world’s fastest growing economies where investment in the SDGs matters most.
Judges praised the campaign’s “really impressive content”, and “clear strategic goals” adding: “By focusing on a little discussed aspect of very current sustainable development goals, this massive project, covering some fifteen countries, has successfully elevated Standard Chartered to thought leader in this area of finance.’
Claire Mason, CEO and Founder of Man Bites Dog said: “For this hugely ambitious campaign we set out to mobilise private capital to close the SDG investment gap. Clearly, putting your purpose at the heart of your marketing strategy can have a positive business and social impact and we are delighted that this campaign has now been recognised with six global awards. Congratulations to the teams at Man Bites Dog and Standard Chartered for the brilliant partnership and teamwork which made this campaign so successful.”
Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog fully deserves these awards for coming up with such a compelling campaign vision, and delivering on it. Content of this calibre and importance doesn’t come easy. Throughout, Man Bites Dog worked with us at Standard Chartered as one team, pushing tirelessly through multiple hoops to make Opportunity2030 happen. The end result – a truly meaningful campaign on a topic that matters more than most, the UN’s Sustainable Development Goals – makes me proud. Congratulations to everyone at Man Bites Dog, for this recognition of an outstanding piece of work.”