Blog | Man Bites Dog

Women In Business: My Mentoring Journey with The 30% Club

Posted on 14th June 2017 by Tara Burns

This time last year, I was standing on top of the world. Well, it was the top of the BT Tower looking out over London, but to me, it felt like the top of the world. For in that moment, I felt inspired and that anything was possible. I had been invited to BT Tower […]

Shares 0

Building the modern marketing team: balancing technology trends with core competencies

Posted on 12th April 2017 by Tara Burns

“A company’s employees are its greatest asset and your people are your product”– Sir Richard Branson In the marketing profession, the words of Sir Richard Branson ring loud and true – our people are our power. But, building the modern marketing team is no easy feat. With a rapidly changing media landscape, increasingly complex technologies, […]

Shares 0

Conjuring a true buyer connection: Moving beyond statistical illusions to spell-binding ideas

Posted on 29th March 2017 by Sally Duffy

We’re in the midst of the martech revolution and we know more about our buyers now than ever before. By harnessing powerful CRM systems and sophisticated analytics we can track the buyer journey from beginning to end and create client personas that enable us to effectively personalise content to enhance engagement and, ultimately, sales. These […]

Shares 0

It’s time to combat sales and marketing ‘sibling rivalry’ for good

Posted on 8th March 2017 by Vic Miller

Much like sibling rivalries, we’re all familiar with the tug-of-war conflicts that flare up between sales and marketing teams. Rather than working as one integrated ‘family unit’, departments often become siloed with different perspectives and opposing strategic objectives. Sales and marketing teams end up going head-to-head to compete for attention (and most importantly ever-tightening budgets!) […]

Shares 0

Marketing automation: style over substance?

Posted on 20th February 2017 by Martin McGourty

When it comes to emerging technology and digital innovations, marketers want to be bang up to date. According to Gartner, CMOs are expected to spend more on marketing technology than CIOs will spend on overall technology in 2017. Given the jaw dropping boom in new tools such as marketing automation (MA), perhaps this is no […]

Shares 0

Feel the love: Sales and marketing relationship advice from B2B brands

Posted on 27th January 2017 by Man Bites Dog

Like any good matchmaker, we brought together a group of expert panellists from White & Case, Polycom, Deloitte and (of course) Man Bites Dog to discuss the burning issues affecting sales and marketing teams. We’ve summarised the key takeaways in this blog and will be sharing more detail over the coming weeks. Our quick-fire introductory Pecha Kucha […]

Shares 0

Five podcasts to inspire ideas and thinking

Posted on 5th December 2016 by Tara Burns

It has been over a decade since technology journalist Ben Hammersley coined the term “podcast” to describe the form of automatically downloaded audio. In recent years, podcasts have enjoyed a surge in popularity with approximately 3.7 million adults listening to podcasts in the UK alone. Like many others, I re-discovered my love of listening after hearing […]

Shares 0

Rarely pure and never simple: Post-truth PR

Posted on 22nd November 2016 by Xenia Kingsley

2016, eh? Don’t worry – I’m not going to harp on about how rubbish this year is, was and continues to be – I did that in my last blog. So, skipping the diatribe, let’s talk about the latest victim of this annus horribilis: truth itself. Oxford Dictionaries has declared ‘post-truth’ the word of the […]

Shares 0

Looking for brand love in B2B…

Posted on 21st November 2016 by Lauren Greatorex

“I love Google!” “I couldn’t live without my iPhone…” “Amazon is awesome!” Certain brands create true evangelists and top the lists of most-loved brands time and time again. … but can we really expect to create brand love in B2B? It’s hard to imagine a buyer feeling real, passionate love for business banking, […]

Shares 0

Search

Categories

Authors

Women In Business: My Mentoring Journey with The 30% Club

Building the modern marketing team: balancing technology trends with core competencies

Conjuring a true buyer connection: Moving beyond statistical illusions to spell-binding ideas

It’s time to combat sales and marketing ‘sibling rivalry’ for good

Marketing automation: style over substance?

Feel the love: Sales and marketing relationship advice from B2B brands

Five podcasts to inspire ideas and thinking

Rarely pure and never simple: Post-truth PR

Looking for brand love in B2B…

Our latest thinking

Tweet Tweet!