Blog | Man Bites Dog

The Culture Shock

Posted on 31st October 2018 by Fiona Buckley

You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of […]

Customer trust – the only protection from cyber-attacks?

Posted on 27th September 2018 by Robert McLeod

With the recent news of Equifax’s ICO £500k fine due to the 2017 data breach, the realities of cyber security are hitting home. As the attack was pre-GDPR, some commentators are suggesting Equifax got off lightly in a cyber-attack that affected 44% of the US population; nearly 146m consumers. But for a company with 88m […]

Smart homes: B2B’s new bête noire?

Posted on 20th September 2018 by Fiona Buckley

The smart connected home is almost a reality, as I discovered on a recent visit to Unruly’s connected home experience. From augmented reality shopping options for home furnishings at the touch of a button, voice activated shopbots giving food and wine pairings, cocktail recipes, to state of the art heart, health, and sleep monitors, air […]

The MSB Br-export opportunity?

Posted on 13th August 2018 by Robert McLeod

In the current climate, export is no longer a domain solely for large corporate businesses. With the advent of digital, tech and the internet – coupled with the agility and innovation smaller firms bring to their sectors – medium sized businesses, MSBs, are now exporters by nature. UK MSBs also face an unprecedented opportunity in […]

Trade perspectives: Zimbabwe’s rocky road back to the global economy

Posted on 7th August 2018 by Alex lambeth

Welcome to Man Bites Dog’s monthly trade blog. Our international trade thought leadership team helps organisations capture their share of the global trade opportunity. Working with clients in sectors from professional and financial services to technology and logistics, we develop visionary thought leadership, world-leading new data sets and digital client engagement tools to help position […]

Differentiate or die: The problem facing financial services companies

Posted on 15th July 2018 by Jonathan Helm

Man Bites Dog recently joined the Financial Services Forum, and have taken advantage of our membership by attending a series of fascinating events and seminars focusing on the biggest issues facing the financial marketing community. A recurring theme that continues to challenge financial services companies is brand differentiation. Because so many firms are trying to […]

Opinion: The arrival of emotive B2B marketing

Posted on 11th July 2018 by Robert McLeod

We’re calling it. After decades of assumptions that B2B marketing is short for Boring 2 Boring, with feature and benefit led campaigns being the go-to approach, and with traditional, rational decision making the basis of communications campaigns – it’s clear that emotive marketing is not just in vogue – it’s a vital approach to […]

Business Sirens: Why we can expect to hear more from Big Business

Posted on 25th June 2018 by Claire Mason

A UK Government Minister has publicly criticised corporates that are threatening to pull out of Britain over Brexit, branding last week’s comments by Airbus “completely inappropriate.” In an unprecedented move, the public was urged to stop our ears and ignore the “siren voices” of multinational employers making public interventions in politics. But are these siren […]

Still got it – London Tech Week 2018

Posted on 21st June 2018 by Fiona Buckley

I recently attended the techXLR8 event as part of London Tech Week, the biggest showcase by leading tech companies of technology and innovation in Europe. I was encouraged to see, that despite the economic Brexit angst, the tech scene is going from strength to strength in the UK, which is why it forms a crucial […]

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