Man Bites Dog shortlisted for Agency and Campaign successes in Masters of Marketing and PR Week Awards
Posted on 28th July 2017 by Robert McLeod
Man Bites Dog has been shortlisted in multiple categories of the Masters of Marketing and PR Week awards. The specialist B2B marketing communications consultancy was recognised for its agency wide accomplishments and for its global campaign, The Future of Work is Human, developed for leading people and organisation firm Korn Ferry.
As established benchmarks of industry success, The Masters of Marketing awards, part of the prestigious Festival of Marketing, recognises pioneering campaigns that merge creativity and innovation with commercial effectiveness, and PR Week remains the gold-standard award, recognising best-in-class agency and in-house teams.
The Future of Work is Human
Man Bites Dog’s global campaign with Korn Ferry, The Future of Work is Human, has been shorted in the Content, and PR & Brand Storytelling categories for the Masters of Marketing awards, and in PR Week’s Campaign of the Year category.
Developed to communicate Korn Ferry’s brand and drive proposition awareness, The Future of Work is Human, challenged the pervasive vision that the future of work is robotic by proving the unrivalled value of humans, and in turn the importance of the Korn Ferry’s services. Executed through an integrated strategy in partnership with Korn Ferry’s marketing team, the campaign achieved premium global coverage, engaged new and existing leads and exceeded targets.
Best Agency Outside London
Furthermore, in an outstanding year, Man Bites Dog has been shortlisted in PR Week’s new Best Agency Outside London category. This new award recognises the commercial successes, creative achievements and innovative abilities of the top agencies outside the M25, highlighting that proximity to the capital is no measure for outstanding accomplishments across the industry.
Claire Mason, founder and CEO, Man Bites Dog said: “Being shortlisted for such prestigious awards alongside our leading peers is a real testament to what our team has achieved this year.
“Working with Korn Ferry to develop a fully integrated campaign was a really exciting challenge, and one that allowed us to execute a powerful idea globally that has really shaped the discussion around the future of work – one of the foremost debates across the B2B sphere.”
“A strategic focus on working on larger global campaigns has underpinned our commercial success, but it’s the continued drive and determination from our people that has made that happen. We’re really excited to be shortlisted as one of the best agencies outside London, which celebrates success on every level.”
Ongoing Awards Success
These award shortlists follow Man Bites Dog’s recents success at the 2017 EMEA SABRE Awards, winning in the Special Event category with the Supermarket C-Suite Challenge, an immersive retail concept created for Google for Work, now part of the G Suite brand.