Man Bites Dog Scoops Second European Sabre Award
Posted on 1st January 2008 by Man Bites Dog
For the second consecutive year, Man Bites Dog has picked up a prestigious European Sabre award.
The ‘Best European Business to Business Marketing Communications Campaign’ award, presented to Man Bites Dog for its Dangerous Liaisons campaign for global management consultancy Hay Group, maintains the agency’s status as the UK’s most award-winning PR consultancy.
The campaign comprised the largest ever study of European mergers & acquisitions, and revealed that 91% of M&A’s fall short of their objectives, as companies struggle to combine corporate cultures and structures.
Hosted by The Holmes Report, the Sabre (Superior Achievement in Branding and Reputation) awards are an international benchmark of excellence in public relations.
Man Bites Dog MD and founder Claire Mason and Senior Account Director Daryl Newman were awarded the highly-coveted prize at a ceremony in Venice on 22nd May.