Mills & Reeve’s ‘Full Scale Ahead’ Shortlisted for MPF Award
Posted on 18th January 2016 by Man Bites Dog
"Leading law firm Mills & Reeve has been shortlisted for Best Thought Leadership at the 2016 Managing Partners' Forum Awards for ‘Full Scale Ahead’."
Leading law firm Mills & Reeve has been shortlisted for Best Thought Leadership at the 2016 Managing Partners’ Forum Awards for ‘Full Scale Ahead’. The report explores the internal and external issues the leaders of ambitious mid-sized companies face, and offers solutions for both businesses and policymakers.
Man Bites Dog worked with Mills & Reeve to devise the campaign, develop and analyse the research, write the report, and achieve media coverage including results in the Financial Times, Forbes and The Telegraph. ‘Full Scale Ahead’ became a valuable tool in driving business development, utilising multichannel content including a microsite, report, infographics, email marketing and events to champion mid-sized businesses.
In addition, design and consultancy firm Arcadis has been shortlisted for Best Use of Thought Leadership in the MCA Awards for ‘The Sustainable Cities Index’ in partnership with Man Bites Dog. To see more on this campaign, view our case study here.