Science, Sustainability & Environment
Finding Clarity in Complexity
Sustainability is the defining issue of our time. With policy makers, business leaders and the public at large bombarded with data and scientific claims, it is more important than ever for organisations to tell clear stories that resonate with individuals.
We believe we are at a crossroads for science communications. Our specialist science, sustainability and environment team supports our clients to engage policy makers in meaningful dialogue, driving energy and infrastructure programmes and sharing expert insight on meeting society’s needs.
Our work includes developing a 10-year communications strategy for UNEP-funded science programme Future Earth, advising on Castrol Professional’s emissions reduction programme, Target Neutral, and championing Arcadis’s flagship Sustainable Cities Index. We also work with many of our professional services experts to use data to communicate complex risks and opportunities to clients and prospects.
BLOG: Changing the Communications Climate: A New Approach To Environmental Consultancy Marketing
In a sector like environmental consultancy, that is risk-averse by nature, it seems firms are stuck in a vacuum of old ideas and methods, telling stories with annual reports, case studies and CSR initiatives, and offering little to differentiate themselves other than a race to the bottom on price.
NEWS: CorpComms Awards - Man Bites Dog And Arcadis Win Best International Campaign
Man Bites Dog and Arcadis won ‘Best International Campaign’ for 2015’s ‘Sustainable Cities Index’, a multichannel platform exploring the three demands of People, Planet and Profit to develop an indicative ranking of 50 of the world’s leading cities.
CASE STUDY: The Legatum Institute - Prosperity Index
The jewel in the Legatum Institute’s crown is its annual Prosperity Index™ – the world’s only global assessment of national prosperity based on both wealth and wellbeing. Man Bites Dog worked with Legatum to develop The New World Map, demonstrating global prosperity and creating topical data and local hooks to ensure maximum impact.
- “Man Bites Dog is responsible for our most commercially successful campaign to date.” Andy Rowlands, Head of Corporate Communications, Arcadis