Global trade takes place in an ever-changing political and economic ecosystem. Man Bites Dog goes beyond transient concepts like BRICs and MINTs, taking the complexity of international trade flows, to create campaigns that are meaningful, practical, and newsworthy, by embracing the true dynamism of global trade and investment.
Our work develops approaches and methodologies that enable our clients to highlight new and actionable global trade opportunities to their target audiences, becoming trusted trade advisors to their clients and generating new revenue streams in the process.
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Trade perspectives: Zimbabwe's rock road back to the global economy
With the potential for political reform in Zimbabwe, agricultural trade and a proposed platinum mine could bring the country back to global economic prominence, but will the new democracy be able to adapt?
CASE STUDY: Castrol - Mined Made Moved
How one big idea helped BP Castrol’s marketing team create a global platform to elevate sales conversations from talking about industrial lubricants, to what Castrol's products enable on a global scale.
- “We needed to have conversations beyond product with our customers. We were able to have really productive conversations with the C-suite using the Mined, Made, Moved campaign. It was also very important for internal comms and informing our strategy pipeline.” Michele Fiorentino, Head of Strategy at Castrol