Industry, Trade & Logistics
- “From product-led to ideas-led marketing. Inject new thinking and big ideas to help sales reach the boardroom.”
Man Bites Dog believes that extraordinary marketing can propel a business up the value chain – big ideas that talk to what you enable for businesses, and not simply what you do, drive commercial conversations with senior decision makers.
To avoid a race to the bottom, marketing and PR must lay the foundations for more strategic sales conversations – creative content based on a compelling, business critical idea is the most effective sales tool.
We have a specialist global trade team that combines industry knowledge, award winning ideas and smart execution to deliver campaigns, content and communications that propel businesses up the value chain by articulating what they enable.
CASE STUDY: Castrol - Mined Made Moved
How one big idea helped BP Castrol’s marketing team create a global platform to elevate sales conversations from talking about industrial lubricants, to what Castrol's products enable on a global scale.
Straight from the dog’s mouth
Want to shake things up and hear something extraordinary for a change? Contact the professional services team at Man Bites Dog or read our blogs.
BLOG: Why does industrial B2B have to mean Boring to Boring?
Customers don’t want to be sold to. They demand convenience, they need suppliers to understand them and to anticipate their current and future needs. Content has a crucial role to play to helping create a consistent and recognisable brand experience.
BLOG: Three Ways B2B Marketing Can Help Manufacturers Innovate, Differentiate and Sell
Marketers need to identify the white space their brand can occupy and generate a commercially-effective idea that connects their products or services with customer concerns. In doing so, manufacturing brands can create content that speaks to the person behind the organisation and job role.
BLOG: The Role of B2B Marketing in Delivering Great Customer Experience
Customer dynamics are changing. Decision-making authority is moving away from individuals in familiar roles to a less predictable purchasing path of multiple touch points. This has necessitated a change in how B2B firms market and sell themselves.
- “We needed to have conversations beyond product with our customers. We were able to have really productive conversations with the C-suite using the Mined, Made, Moved campaign. It was also very important for internal comms and informing our strategy pipeline.” Michele Fiorentino, Head of Strategy at Castrol B2B (presenting 'Mined, Made, Moved' at the Chief Strategy Officer Summit)