World-class PR and social media engagement is at the heart of Man Bites Dog. For the last decade our crack team of newshounds have turned complex information and expertise into differentiated, compelling points of view that capture the imagination of journalists, influencers and policy-makers alike. We transform your experts into gurus, enabling your organisation to be seen as a thinking brand.
Man Bites Dog knows how to tell stories that demand attention. We provide consistently high-quality content, best of breed spokespeople and timely delivery to journalists, which means that our clients are the first port of call when media are looking for a new story or an expert perspective on breaking news.
Our multi-channel guru-building programmes are second to none. We work with business leaders and technical experts to find the intersection between their knowledge and business trends to create genuine insights that inspire your key audiences. From securing high-profile media interviews to optimising social media profiles, from authoring books to building authority with keynote speeches, Man Bites Dog designs tailored programmes to get your experts noticed.
Issues Management & Crisis Communications
We have many years of experience acting as senior counsel to organisations looking to anticipate, manage and recover from crises. In addition to our experience working in sensitive, highly-regulated industries, our expertise is so respected that we are often recommended by our business advisory clients to provide crisis management consultancy to their own clients. Whether you would like to be crisis-ready, tell your side of the story, or find the opportunity in a crisis, your reputation is safe in our hands.
Bringing corporate messages to life is something of a specialty for Man Bites Dog. From helping new leaders cement their vision and guiding boards through M&A, IPO and other transactions to communicating change and building CSR programmes, we tell your story with creativity and precision.
One of the most important criteria in a B2B buying decision is past experience in the sector or business area. But the opportunities to bring your work to life have expanded far beyond the humble case study. From interactive video stories and infographics, through to client communities and joint research initiatives, we’ll help unlock the power of your satisfied customers.
Man Bites Dog enables B2B brands to realise their potential online. Whether you’re looking to ignite discussion, build an online community or increase the impact of your social presence, we can help. We design and deliver social media strategies and content to engage your audiences and generate interaction. We are here to help develop your team’s capability, from upskilling marketers to unleashing the power of the whole organisation through our social media academy programme.
Influencer & Blogger Engagement
B2B companies now need to engage with a broader range of external stakeholders than ever before – from analysts and market commentators to academics and associations. When it comes to building your brand, leveraging your knowledge and opening a dialogue, a comprehensive programme of blogger and influencer relations is key. Man Bites Dog can help you to navigate this complex landscape – gathering insight, prompting interaction and creating advocates.
Using your experts and functional heads, Man Bites Dog creates genuine communities that work for you over the long-term – building and sustaining relationships with key audiences to deliver outstanding value. We have created flourishing online and real-world communities of CEOs, HR leaders, CIOs, entrepreneurs and more for our clients – helping you develop deeper relationships with your clients and prospects.
Winning the right awards can be an immensely powerful brand building tool. In addition to winning many campaign awards in partnership with our clients, we also run highly effective awards programmes to help them establish and build corporate and sector reputations. We’ll help you find the right programmes, develop winning entries, and start filling up your awards cabinet so that you’re front of mind when prospects do their research.
We create content that generates influence and debate. We work with smart clients to bring the benefit of their experience and insight to cutting edge policy issues. Man Bites Dog has written policy papers on subjects including women in business and high-growth entrepreneurship, with recent client policy work on subjects including global prosperity, the changing shape of trade, climate change and how to scale-up our nation of “micropreneurs” to build a sustainable mid-market.
We like to work in true partnership, building the capability of your communications team and your spokespeople. Our bespoke training programmes range from advanced media and speaker training, to thought leadership and idea generation workshops, as well as our social media academy programme.