Alex brings more than ten years’ strategic B2B marketing and communications experience to her Principal Consultant role at Man Bites Dog. Having held both consultancy and in-house positions, she has worked across a number of international markets and a range of industry sectors, including financial and professional services, technology and HR, advising companies including Accenture, HP, JLT, Natixis, White & Case and Xerox.
With a passion for B2B and global business issues, Alex enjoys working with knowledge rich multinational companies to develop thought leadership campaigns that drive business growth. At Man Bites Dog Alex advises clients ranging from Standard Chartered to Korn Ferry, focusing on all aspects of marketing and communications including campaign strategy, profile development and reputation management. She also has experience of advising the C-suite on their business development strategy, messaging and positioning, as well as working on research and data-led marketing initiatives that enable clients to win business.
Prior to joining Man Bites Dog, Alex was a founding member of a London-based marketing and communications consultancy specialising in finance and property, and before that worked for a global law firm managing media relations across the EMEA region. Outside of work, Alex can be found enjoying life on the south coast or planning her next travel adventure.
Alex holds a LLB (Hons) in Law from Exeter University.