Man Bites Dog Wins CiB Strategy Award

Man Bites Dog has been awarded a Communicators in Business Award of Excellence at this year's CiB Strategy Awards.

CiB judges praised the consultancy's Waking Up To China campaign for global management consultancy Hay Group as "a brilliantly researched, thoughtfully planned and well executed campaign".

In the opinion of the judges: "A clever strategy developed as a response to a very challenging business proposition led to well defined and achievable communications objectives.

"Man Bites Dog's deep understanding of the business leader audience allowed for a thorough identification of a good message and a strong means to deliver it. The range of coverage and also leverage across different media channels for one report is particularly impressive."