Man Bites Dog In CIPR Awards Hat-Trick

Man Bites Dog has scooped three CIPR PRide awards for its Waking Up To China campaign on behalf of global management consultancy, Hay Group.

The campaign was awarded a Gold in the Business and Trade category and Silver awards in the Corporate Communications and Media Relations categories.

The judges praised Waking Up To China as "a top-quality campaign which added considerable value to its client. The client was re-positioned as a major player in its market, via an imaginative PR campaign."

The judges commented: "This research-based positioning and awareness campaign for Hay Group was well planned and achieved impressive results, effectively shifting opinion and meeting its objectives. This included quality coverage in international business media. The programme generated more than a hundred business enquires and opened a new business stream for the client.