Man Bites Dog campaign on investment opportunities in China highly commended at Legal Innovation Awards

Award-winning B2B communications consultancy Man Bites Dog is pleased to announce its Branching Out campaign for King & Wood Mallesons has been highly commended for the Communications and PR Innovation award at Legal Week’s inaugural Legal Innovation Awards. The awards set out to celebrate creative excellence in the legal profession and reward the people who are applying imagination and ingenuity to the field.

Man Bites Dog was challenged to develop an innovative integrated marketing campaign for King & Wood Mallesons, following the combination of European firm SJ Berwin and major Asia firm King & Wood Mallesons. With extensive research highlighting opportunities for Chinese investors in Europe, Man Bites Dog identified a knowledge gap and through economic modelling revealed that investment opportunities for European investors in China are set to double to £1.3 trillion by 2020.

The campaign generated unprecedented levels of international media coverage for King & Wood Mallesons, including in The Daily Telegraph, China Daily, City A.M., BBC Online, The Economist and Business Spectator.  The report was also distributed to 500+ executives at the CBBC Annual Conference and at a Houses of Parliament breakfast on China investment.