Man Bites Dog and Google For Work Shortlisted For B2B Marketing Award
Posted on 8th September 2016 by Man Bites Dog
"Man Bites Dog has been shortlisted in the B2B Marketing Awards ‘Best corporate decision-maker-targeted campaign’ category with Google for Work."
The team created an immersive event concept – The Retail Agility Challenge – influenced by the Escape Room trend, to deliver Google’s brand promise and engage directly with retail prospects.
Barnaby Voss, Marketing Lead UK&I, Google for Work, said: “Man Bites Dog’s Retail Agility Challenge concept really cracked our strategic problem – it enabled retail leaders to discover for themselves what Google can do for them as well as bringing a truly unique and memorable Google vibe.”
Toby Brown, Head of Technology at Man Bites Dog, said: “We’re very excited to be nominated for these awards which showcase the best of B2B and the creative, and commercially-effective, work of the Man Bites Dog team.”
The winners of this year’s B2B Marketing Awards will be announced on 24 November at The HAC, London.