Closing The Gender SAY Gap
Posted on 19th June 2018 by Man Bites Dog
Gender equality is having a moment. One hundred years after women were granted the vote, we have finally seen the statue of a woman join the 11 men in Parliament Square. We have heard women speak out against sexual harassment with the #MeToo movement and we have tried to measure our inequality of worth and […]
Posted on 15th August 2016 by Man Bites Dog
We all know there’s a lot to be gained from slick content marketing – nurtured customers, a cumulative impact and a strong brand identity to name a few. This guide will help you create a lean, mean content marketing machine. If you still want more, check out our No Idea? guide to generating commercially-effective ideas.
Posted on 1st January 2016 by Man Bites Dog
B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).
Crisis of Creativity
Posted on 26th August 2015 by Man Bites Dog
In the ideas economy, the brands that best articulate their thinking are positioned to win. Man Bites Dog’s latest research shows that B2B Chief Marketing Officers unanimously believe in the power of big creative ideas to generate commercial return. CMOs are most likely to champion innovation at board level and our organisations count on us […]
Follow the Leader
Posted on 26th August 2015 by Man Bites Dog
Thought Leadership, the creation and dissemination of ideas that lead, is the most effective form of marketing for the knowledge economy, but it’s also the trickiest to get right. Nowhere is this more fundamental than in the “thinking” professions, whose success depends on how they develop and promote their intellectual capital. Man Bites Dog set […]
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Man Bites Dog and Korn Ferry win World’s Best PR Campaign at ICCO Global Awards 2018
Posted on 11th December 2018 by Man Bites Dog
Man Bites Dog and Korn Ferry have been awarded World’s Best PR Campaign in the B2B category of the ICCO Global Awards 2018 for The Global Talent Crunch. The ICCO is the voice of public relations consultancies around the world. Awards are judged by an elite panel of top international PR practitioners and recognise excellence […]
Man Bites Dog and Standard Chartered win Best Corporate Communications Campaign 2018
Posted on 30th November 2018 by Man Bites Dog
Standard Chartered and Man Bites Dog have been awarded the prestigious Best Corporate Campaign in the 2018 CorpComms Awards, for their ‘G7 to E7’ emerging markets trade campaign. The winning campaign: Trade Titans in Emerging Markets International trade between emerging and established markets has risen to the top of the banking agenda. Standard Chartered […]
Man Bites Dog wins Business of the Year
Posted on 28th November 2018 by Man Bites Dog
Man Bites Dog has continued its impressive run of awards by being voted Business of the Year in the Business Women Excellence Awards 2018 for Sussex. Nominated by business leaders in the region, Man Bites Dog was praised for its exceptional performance, growth and contribution to the business community. In addition, the consultancy impressed judges […]
The Culture Shock
Posted on 31st October 2018 by Fiona Buckley
You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of […]
Customer trust – the only protection from cyber-attacks?
Posted on 27th September 2018 by Robert McLeod
With the recent news of Equifax’s ICO £500k fine due to the 2017 data breach, the realities of cyber security are hitting home. As the attack was pre-GDPR, some commentators are suggesting Equifax got off lightly in a cyber-attack that affected 44% of the US population; nearly 146m consumers. But for a company with 88m […]
Smart homes: B2B’s new bête noire?
Posted on 20th September 2018 by Fiona Buckley
The smart connected home is almost a reality, as I discovered on a recent visit to Unruly’s connected home experience. From augmented reality shopping options for home furnishings at the touch of a button, voice activated shopbots giving food and wine pairings, cocktail recipes, to state of the art heart, health, and sleep monitors, air […]
The MSB Br-export opportunity?
Posted on 13th August 2018 by Robert McLeod
In the current climate, export is no longer a domain solely for large corporate businesses. With the advent of digital, tech and the internet – coupled with the agility and innovation smaller firms bring to their sectors – medium sized businesses, MSBs, are now exporters by nature. UK MSBs also face an unprecedented opportunity in […]
Trade perspectives: Zimbabwe’s rocky road back to the global economy
Posted on 7th August 2018 by Alex lambeth
Welcome to Man Bites Dog’s monthly trade blog. Our international trade thought leadership team helps organisations capture their share of the global trade opportunity. Working with clients in sectors from professional and financial services to technology and logistics, we develop visionary thought leadership, world-leading new data sets and digital client engagement tools to help position […]
Differentiate or die: The problem facing financial services companies
Posted on 15th July 2018 by Jonathan Helm
Man Bites Dog recently joined the Financial Services Forum, and have taken advantage of our membership by attending a series of fascinating events and seminars focusing on the biggest issues facing the financial marketing community. A recurring theme that continues to challenge financial services companies is brand differentiation. Because so many firms are trying to […]