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In the ideas economy, the brands that best articulate their thinking will win.

In addition to the big ideas we develop for our clients, we have some views of our own. Check out our campaigns, news and Man Bites Blog.

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The MSB Br-export opportunity?

Posted on 13th August 2018 by Robert McLeod

In the current climate, export is no longer a domain solely for large corporate businesses. With the advent of digital, tech and the internet – coupled with the agility and innovation smaller firms bring to their sectors – medium sized businesses, MSBs, are now exporters by nature. UK MSBs also face an unprecedented opportunity in […]

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Trade perspectives: Zimbabwe’s rocky road back to the global economy

Posted on 7th August 2018 by Alex lambeth

Welcome to Man Bites Dog’s monthly trade blog. Our international trade thought leadership team helps organisations capture their share of the global trade opportunity. Working with clients in sectors from professional and financial services to technology and logistics, we develop visionary thought leadership, world-leading new data sets and digital client engagement tools to help position […]

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Differentiate or die: The problem facing financial services companies

Posted on 15th July 2018 by Jonathan Helm

Man Bites Dog recently joined the Financial Services Forum, and have taken advantage of our membership by attending a series of fascinating events and seminars focusing on the biggest issues facing the financial marketing community. A recurring theme that continues to challenge financial services companies is brand differentiation. Because so many firms are trying to […]

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Opinion: The arrival of emotive B2B marketing

Posted on 11th July 2018 by Robert McLeod

  We’re calling it. After decades of assumptions that B2B marketing is short for Boring 2 Boring, with feature and benefit led campaigns being the go-to approach, and with traditional, rational decision making the basis of communications campaigns – it’s clear that emotive marketing is not just in vogue – it’s a vital approach to […]

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Business Sirens: Why we can expect to hear more from Big Business

Posted on 25th June 2018 by Claire Mason

A UK Government Minister has publicly criticised corporates that are threatening to pull out of Britain over Brexit, branding last week’s comments by Airbus “completely inappropriate.” In an unprecedented move, the public was urged to stop our ears and ignore the “siren voices” of multinational employers making public interventions in politics. But are these siren […]

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Still got it – London Tech Week 2018

Posted on 21st June 2018 by Fiona Buckley

I recently attended the techXLR8 event as part of London Tech Week, the biggest showcase by leading tech companies of technology and innovation in Europe. I was encouraged to see, that despite the economic Brexit angst, the tech scene is going from strength to strength in the UK, which is why it forms a crucial […]

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Closing The Gender SAY Gap: Why We Need Visible Women

Posted on 12th June 2018 by Claire Mason

Gender equality is having a moment. One hundred years after women were granted the vote, we have finally seen the statue of a woman, suffragist Millicent Fawcett, join the 11 men in Parliament Square. We have heard women speak out against sexual harassment with the #MeToo movement and we have tried to measure our inequality […]

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The B2B marketers guide to internal innovation

Posted on 4th April 2018 by Robert McLeod

Innovation is a term often misunderstood. Confused with simple adoption of the latest technology or creating something ‘new’, and often limited to product or service development. But invention is less often than so the route to success. Most innovations fail through a lack of customer need, poorly scoped commercial impact, or even lack of interest […]

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Man Bites Dog win Best Thought Leadership at MPF Awards

Posted on 8th March 2018 by Man Bites Dog

Man Bites Dog has won the Best Thought Leadership award at the Managing Partners’ Forum (MPF) Awards for Management Excellence 2018, for The Future of Work is Human campaign in partnership with Korn Ferry. The MPF Awards invite entries from leaders in global professional service firms to showcase their strategic leadership and management expertise, with […]

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