Posted on 15th August 2016 by Man Bites Dog
We all know there’s a lot to be gained from slick content marketing – nurtured customers, a cumulative impact and a strong brand identity to name a few. This guide will help you create a lean, mean content marketing machine. If you still want more, check out our No Idea? guide to generating commercially-effective ideas.
Posted on 1st January 2016 by Man Bites Dog
B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).
Crisis of Creativity
Posted on 26th August 2015 by Man Bites Dog
In the ideas economy, the brands that best articulate their thinking are positioned to win. Man Bites Dog’s latest research shows that B2B Chief Marketing Officers unanimously believe in the power of big creative ideas to generate commercial return. CMOs are most likely to champion innovation at board level and our organisations count on us […]
Follow the Leader
Posted on 26th August 2015 by Man Bites Dog
Thought Leadership, the creation and dissemination of ideas that lead, is the most effective form of marketing for the knowledge economy, but it’s also the trickiest to get right. Nowhere is this more fundamental than in the “thinking” professions, whose success depends on how they develop and promote their intellectual capital. Man Bites Dog set […]
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The B2B marketers guide to internal innovation
Posted on 4th April 2018 by Robert McLeod
Innovation is a term often misunderstood. Confused with simple adoption of the latest technology or creating something ‘new’, and often limited to product or service development. But invention is less often than so the route to success. Most innovations fail through a lack of customer need, poorly scoped commercial impact, or even lack of interest […]
Man Bites Dog win Best Thought Leadership at MPF Awards
Posted on 8th March 2018 by Man Bites Dog
Man Bites Dog has won the Best Thought Leadership award at the Managing Partners’ Forum (MPF) Awards for Management Excellence 2018, for The Future of Work is Human campaign in partnership with Korn Ferry. The MPF Awards invite entries from leaders in global professional service firms to showcase their strategic leadership and management expertise, with […]
Happy Chinese New Year! 2018: Year of the Dog.
Posted on 15th February 2018 by Robert McLeod
February 16th is the beginning of Year of the Dog, more precisely Year of the ‘Earth Dog’. Incredibly, the last Earth Dog year, 1958, produced some of the 20th Century’s greatest music artists, including David Bowie, Freddie Mercury, Madonna, Elvis Presley, Michael Jackson, Kate Bush and Prince. But what made them so successful? As well […]
Fighting fragmentation in an era of rapid evolution
Posted on 13th February 2018 by Jonathan Helm
Business transformation has hit a rapid pace. Whether it’s through innovation, acquisition, or diversification, organisations are facing exponential pressure to expand and evolve as globalisation and technology fuel increasingly competitive marketplaces. In an era where companies are built to change, not necessarily to last, many businesses have only two options; evolve or face extinction. But […]
Managing Partners’ Forum Technology Summit 2018
Posted on 12th February 2018 by Jonathan Helm
We recently had the pleasure of attending the Managing Partners’ Forum Technology Summit. The main themes included the evolution of the workplace and the digital transformation of professional services. The two key speakers were Dr. Bob Murray, a leading scientist in the field of behavioural neurogenics from Fortinberry Murray, and Rick Seabrook, Managing Director (Europe) of […]
If you build it, they will come… Creating growth through user engagement
Posted on 29th January 2018 by Duncan Sparke
The great opportunity that comes from building marketing campaigns in 2018, is that the power of word-of-mouth has reached epic proportions. The title of this blog is evidence of that very phenomenon. The quote “if you build it, they will come”, is wrong. The actual quote from Field of Dreams is “if you build it, […]
Bridging the gap between SEO & PR
Posted on 22nd January 2018 by Kirstin Engelmann
Good PR isn’t just about having something worthwhile to say, it’s about making sure you reach the people who are most interested in what you’re saying. And with more and more noise to cut through, you need to find new and innovative ways of reaching your audience. Optimising your website and content for search engines […]
The best time to invest in your marketing strategy? Right now.
Posted on 17th January 2018 by Robert McLeod
2017 brought unexpected market highs globally, which continued into the new year with Wall Street and the FTSE 100 breaking records, and the economic outlook for 2018 remains positive. Goldman Sachs are predicting 4% GDP growth globally in the year ahead, and with business capital spending predicted to continue as a result, there is seemingly […]
Man Bites Dog celebrates awards success in 2017
Posted on 2nd January 2018 by Man Bites Dog
Following a succession of awards nominations in 2017, Man Bites Dog are setting their sights on turning these honours into wins in 2018. Man Bites Dog ended the year as runner up in the PR Agency of the Year category at the B2B Marketing Awards hosted at the Roundhouse in Camden, after winning Best Live […]