Julia Burns

Five Super Quick Takeaways from the B2B Marketing Expo

Posted on 12th May 2016 by Julia Burns

"I took away one or two points from B2B Expo that I’ll put into practice. I hope they’re useful for anyone looking for some quick tips..."

When I was young, my dad regularly tried to get me to admit that he is ‘kind, handsome, noble and generous’. Decades on, I still remember the exact phrase, and while there are probably lots of reasons why, one is that it was repeated on a number of occasions over a period of time. This, coupled with experience, is how I learn.

Ideas first aidAs a result, going to conferences is always a little bit hit and miss for me as slides fade out of my memory as quickly as they swoosh in. Today’s B2B Expo at the ExCel centre was a little different as the talks were so bite-sized.

I took away one or two points from each that I’ll put into practice. I hope they’re useful for anyone looking for some quick tips on how to approach marketing slightly differently:

  • Quickly test and iterate some ideas rather than always focusing on big bang campaigns (Shane Redding, Think Direct)
  • Use simple gamification techniques to encourage more people to blog more often (Connor Kinnear, Passle)
  • Don’t discount B2C tactics for B2B social media (Aiden Carroll, Our Digital Brain)
  • Develop your own TECIE scorecard (talent, experience, culture, intelligence, enthusiasm) for hiring the right people for your team (Jeremy Straker, NewVoiceMedia)
  • Debrief regularly to develop a high performance team, just like the Red Arrows (Jas Hawker, Mission Excellence)

Find me on twitter (@JuliaCBurns) to add to this list if you were at the Expo or just want to share some tips.

Julia Burns, Senior Account Director

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