Multinational insurance group RSA has appointed Man Bites Dog, the service economy PR specialists, to manage the B2B PR brief for its commercial insurance business in the UK.
Man Bites Dog will be supporting RSA on media relations and thought leadership to cement RSA’s position as the UK’s largest commercial lines insurer.
The six-figure retainer was won following a competitive pitch. Account Director David Mercer will lead the Man Bites Dog team working with RSA.
Simon Kutner, RSA’s Head of External Communications for the UK and Western Europe, said: “We were impressed by Man Bites Dog’s real understanding of our business, the wider industry and creative take on how we can build on the good work done to date. Their expertise and creative nous is a great combination as we look to extend our reach beyond key trade press and develop a strong authoritative positioning.”
Claire Mason, Managing Director of Man Bites Dog, commented: “We’ve built a solid reputation for our insurance and risk communications capabilities. We’re delighted to have been selected and looking forward to working in partnership with the in-house team to help RSA take its rightful place as a leading authority on commercial risk.”
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