Blog Bundle: How to Create Marketing Ideas that Sell
Posted on 19th January 2016 by Lauren Greatorex
Over the last few months, our ‘No Idea’ blog series has sought to help marketers generate ideas that sell. The blogs were based around one central principle. That B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Our team feels strongly […]
Posted on 1st January 2016 by Man Bites Dog
B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).
Lights, camera…but are your marketing ideas provoking action?
Posted on 23rd December 2015 by Clare Granville
You have to feel sorry for ideas. For something that sounds so soft, they have an awful lot of hard work to do. As the previous blogs in this series have identified, they not only need to be original and make your audience ‘think’, they also need to be relevant to your audience, make a […]
Marketing ideas that stick, via Steinbeck and Scotland Yard
Posted on 21st December 2015 by Vicky Welstead
As B2B marketers embrace the blatantly-obvious-but-somehow-still-useful concept of human-to-human communications, the hunt is on for ideas that speak to people as individuals, no matter what they do for a living. Bland corporate logic is out. Emotional impact is in. The theory’s watertight, but there is a serious practical problem… When communicating with hundreds, or sometimes […]
CorpComms Awards: Man Bites Dog and Arcadis win Best International Campaign
Posted on 25th November 2015 by Man Bites Dog
B2B PR and Marketing consultancy Man Bites Dog continued its winning streak last night at the annual CorpComms Awards for its work with Arcadis, the leading global design & consultancy firm for natural and built assets. Man Bites Dog and Arcadis won ‘Best International Campaign’ for 2015’s ‘Sustainable Cities Index’, a multichannel platform exploring the […]
Lessons from Barbie: Why play-time is over for B2B comms.
Posted on 23rd November 2015 by Xenia Kingsley
In the same week that Toys ‘R’ Us removed gender filters from it’s website, Mattel’s ‘first ever advertisement for Barbie featuring a boy’ hit the headlines. The ad and the ‘fierce’ little boy who stars in it quickly went viral. Despite it actually turning out to be a Mattel approved fauxmercial by fashion designer Jeremy […]
Man Bites Dog and Arcadis win Best Use of Thought Leadership at B2B Marketing Awards
Posted on 20th November 2015 by Man Bites Dog
Man Bites Dog was awarded Best Use of Thought Leadership at the eleventh B2B Marketing Awards held last night at the HAC in London. This follows Man Bites Dog’s win as PR Agency of The Year at the event in 2014. The award went to the campaign ‘World turning: The Arcadis Sustainable Cities Index’ on […]
Why the role of B2B marketers has never been so important and how to be the best.
Posted on 17th November 2015 by Rachael Evans
I recently met a friend for coffee. He wanted a moan about work. As a sales director for a large, global software provider, I was pretty surprised when he told me that his team hadn’t received one single inbound lead since he started the role 18 months ago! It wasn’t hard to diagnose the problem. […]
Content Marketing Karma – Give and Ye Shall Receive
Posted on 11th November 2015 by Toby Brown
US marketing pioneer John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While advertising has made some progress in addressing this, my worry is that the world of content marketing is today beset by a similar challenge, particularly in tech. There is a truckload […]