Content Marketing Karma – Give and Ye Shall Receive

Posted on 11th November 2015 by Toby Brown

US marketing pioneer John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While advertising has made some progress in addressing this, my worry is that the world of content marketing is today beset by a similar challenge, particularly in tech. There is a truckload […]

Read more

No Idea?

No Idea? No Idea?

Posted on 29th October 2015 by Lauren Greatorex

B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).

Read more

8 out of 10 dogs: Pick ‘n’ Mix for Sweet Content Strategy

Posted on 28th January 2015 by Tara Burns

The new breed of B2B customer demands more. Marketers must push the boundaries and organise content strategies around the person, not the channel. In an always-on environment, time is precious, attention spans are short and budgets need to work harder than ever. It is widely acknowledged that prospective customers are 60 per cent of the […]

Read more

Man Bites Dog Wins Big At Fresh PR Awards

Posted on 2nd October 2013 by Man Bites Dog

  Multi award-winning B2B communications consultancy, Man Bites Dog, has scooped four trophies at the Fresh PR Awards 2013. Man Bites Dog’s work with the Legatum Institute claimed gold in the ‘Freshest Not for Profit Campaign’ category and took silver for ‘Freshest Media Relations Campaign’ and ‘Freshest Strategic Campaign’. Man Bites Dog specialises in communications […]

Read more

Joining the dots: from coverage to conversion

Posted on 11th December 2012 by Man Bites Dog

You’ve spent time getting to know your target audience and to understand the challenges they are facing. You’ve worked hard to identify an issue or angle that you know will capture their attention, and showcase your expertise or ability to solve a particular problem. You’ve crafted insightful content around this ‘hook’ in the form of […]

Read more

Is video becoming the PR star?

Posted on 10th November 2011 by Xenia Kingsley

From the revolution of the Gutenberg press to the über interaction of today’s social media, the communications landscape is ever evolving. Amid this constant change, the importance of video as a tool for engaging business audiences is growing rapidly. Some rights reserved by wwarby Business leaders are increasingly technologically engaged (in some instances seemingly addicted). […]

Read more