Blog: content marketing
The cure for your B2B content marketing ailments? One big idea.
Posted on 26th August 2016 by Rachael Evans
My Man Bites Dog profile makes the following claim: “Rachael has a gift for diagnosing marketing challenges”. So, I thought I’d crack open the prescription pad and attempt to cure your B2B marketing ailments. The diagnosis Do you exhibit any of the following symptoms? Feeling disjointed? Are you experiencing a lack of cohesion between marketing, […]
The five big drivers of content marketing success
Posted on 23rd August 2016 by Toby Brown
Content marketing is no longer the new kid on the block. Today it seems every man and his dog is out there attempting to produce ideas and content that truly grab audience attention. The problem is now that everyone is doing it, it’s easier than ever to get lost in the crowd. Marketers today […]
Is this the time of our content discontent?
Posted on 17th August 2016 by Martin McGourty
Content marketing may feel like just another buzzword but 89% of UK marketers are now doing it according to the CIM’s last Benchmarks, Budgets and Trends report. Every year that number creeps closer to 100. Far from being a novel new approach, content marketing is now an essential B2B sales tool. We all recognise its […]
Posted on 15th August 2016 by Lauren Greatorex
We all know there’s a lot to be gained from slick content marketing – nurtured customers, a cumulative impact and a strong brand identity to name a few. But there’s a big difference between being doing it well and just doing content marketing for content marketing’s sake. Without a clear strategy and big idea, your marketing […]
Rio Olympics: a new test for the visual web?
Posted on 9th August 2016 by Xenia Kingsley
This month marks the 25th anniversary of the public web. While that fact alone may make those of us old enough to remember 1991 feel slightly ancient, bear in mind that this also means just over 30% of the UK population has never experienced a world without the internet. Despite the World Wide Web launching a quarter […]
The worthwhile and the possible: Creativity by algorithm?
Posted on 13th June 2016 by Xenia Kingsley
You may have heard about Sunspring on your recent journeys around the internet. The quote above is a line of dialogue from the new short film set in a future where ‘young people are forced to sell their blood’, apparently. So far, so sci-fi. But what’s really unique about Sunspring, is that the entire screenplay […]
The science of sharing: How to create content that travels
Posted on 3rd June 2016 by Vicky Welstead
Have you ever published a piece of content, then found yourself refreshing the page to see how many shares it’s getting, anxiously willing the magical snowball effect to start? UK companies now spend almost a third of their marketing budget on content, and with all the money and sophistication going into it, you might think […]
Once upon a time in marketing…
Posted on 24th February 2016 by Lauren Greatorex
I was lucky enough to attend The Story last Friday and it got me thinking. What makes a good story? The one-day event is “a celebration of everything that is wonderful, inspiring and awesome about stories” (how to tell them, what makes a good one, how they engage an audience). It also includes people telling stories. […]
Blog Bundle: How to Create Marketing Ideas that Sell
Posted on 19th January 2016 by Lauren Greatorex
Over the last few months, our ‘No Idea’ blog series has sought to help marketers generate ideas that sell. The blogs were based around one central principle. That B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Our team feels strongly […]