Blog: content marketing
The worthwhile and the possible: Creativity by algorithm?
Posted on 13th June 2016 by Xenia Kingsley
You may have heard about Sunspring on your recent journeys around the internet. The quote above is a line of dialogue from the new short film set in a future where ‘young people are forced to sell their blood’, apparently. So far, so sci-fi. But what’s really unique about Sunspring, is that the entire screenplay […]
The science of sharing: How to create content that travels
Posted on 3rd June 2016 by Vicky Welstead
Have you ever published a piece of content, then found yourself refreshing the page to see how many shares it’s getting, anxiously willing the magical snowball effect to start? UK companies now spend almost a third of their marketing budget on content, and with all the money and sophistication going into it, you might think […]
Once upon a time in marketing…
Posted on 24th February 2016 by Lauren Greatorex
I was lucky enough to attend The Story last Friday and it got me thinking. What makes a good story? The one-day event is “a celebration of everything that is wonderful, inspiring and awesome about stories” (how to tell them, what makes a good one, how they engage an audience). It also includes people telling stories. […]
Blog Bundle: How to Create Marketing Ideas that Sell
Posted on 19th January 2016 by Lauren Greatorex
Over the last few months, our ‘No Idea’ blog series has sought to help marketers generate ideas that sell. The blogs were based around one central principle. That B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Our team feels strongly […]
Posted on 1st January 2016 by Man Bites Dog
B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).
Lights, camera…but are your marketing ideas provoking action?
Posted on 23rd December 2015 by Clare Granville
You have to feel sorry for ideas. For something that sounds so soft, they have an awful lot of hard work to do. As the previous blogs in this series have identified, they not only need to be original and make your audience ‘think’, they also need to be relevant to your audience, make a […]
Marketing ideas that stick, via Steinbeck and Scotland Yard
Posted on 21st December 2015 by Vicky Welstead
As B2B marketers embrace the blatantly-obvious-but-somehow-still-useful concept of human-to-human communications, the hunt is on for ideas that speak to people as individuals, no matter what they do for a living. Bland corporate logic is out. Emotional impact is in. The theory’s watertight, but there is a serious practical problem… When communicating with hundreds, or sometimes […]
CorpComms Awards: Man Bites Dog and Arcadis win Best International Campaign
Posted on 25th November 2015 by Man Bites Dog
B2B PR and Marketing consultancy Man Bites Dog continued its winning streak last night at the annual CorpComms Awards for its work with Arcadis, the leading global design & consultancy firm for natural and built assets. Man Bites Dog and Arcadis won ‘Best International Campaign’ for 2015’s ‘Sustainable Cities Index’, a multichannel platform exploring the […]
Lessons from Barbie: Why play-time is over for B2B comms.
Posted on 23rd November 2015 by Xenia Kingsley
In the same week that Toys ‘R’ Us removed gender filters from it’s website, Mattel’s ‘first ever advertisement for Barbie featuring a boy’ hit the headlines. The ad and the ‘fierce’ little boy who stars in it quickly went viral. Despite it actually turning out to be a Mattel approved fauxmercial by fashion designer Jeremy […]