Man Bites Dog

Man Bites Dog has won the CIPR’s coveted Outstanding Consultancy title at the 2008 CIPR PRide Awards.

The Chartered Institute of Public Relations awards recognise the best PR companies and campaigns in Sussex, the Home Counties and Surrey.

Man Bites Dog beat stiff competition to scoop the Gold Award for Outstanding Consultancy and a further two Gold Awards in the Business and Trade and Corporate Communications campaign categories.

Judges commented: “Man Bites Dog is a high profile agency with enviable vital statistics, including 30% year on year growth.

“The commitment to staff development, teamwork and professional excellence are evident, and their campaigns are innovative and multi-award winning. A much deserved Gold Award.”

Managing Director and Founder, Claire Mason said: “We’re very proud that the CIPR has recognised the Man Bites Dog team as the most outstanding PR consultancy in the South East.”

Man Bites Dog’s winning Dangerous Liaisons campaign for global management consultancy Hay Group not only delivered nearly £700,000 worth of national press coverage, it also directly generated 8 million euros in consulting revenue for their client.

Judges commented: “This campaign generated serious business impact in terms of sales leads – always the best measure of a good B2B campaign.”

Man Bites Dog’s Sabre-award winning Dangerous Liaisons campaign for management consultancy Hay Group has been shortlisted for seven further awards.

Man Bites Dog is a finalist in the Research and Marketing Communications Business categories of the PRWeek Awards; the Business and Trade category of the national CIPR Excellence Awards and the Corporate Communications, Business and Trade and Media Relations Categories of the CIPR Pride awards.

MD Claire Mason comments: “I think what makes our Dangerous Liaisons campaign really stand out is the fact that working closely with our client the team delivered not just outstanding media results but millions of euros in management consulting revenue. Man Bites Dog believes PR should deliver direct business impact and this campaign is a great example of our philosophy in action.