Man Bites Dog, the multi award-winning B2B communications agency, has scooped the EMEA Silver Award for ‘Research for Publicity’ and been shortlisted for a Gold Award in the EMEA SABRE Awards 2013.
Man Bites Dog has been nominated in the ‘Business-to-Business Marketing award’ category in recognition of its ‘Putting Prosperity On The Map’ campaign for The Legatum Institute Prosperity Index.
This annual global assessment of wealth and well‐being has been running for five years. Minimal annual movement in the Index’s global rankings, combined with an overload of indices and league tables in the media, meant the Institute faced an uphill battle in gaining traction and placing this issue firmly on the policy agenda.
Man Bites Dog addressed this with creative visual content, which demonstrated that ‘soft’ factors, such as education, health, personal freedom and security, are essential predictors of future prosperity alongside economic performance. The campaign led to more than 25,000 downloads of the 2012 report – a 400% increase on 2011 – and generated significant international discussion.
Claire Mason, founder and managing director of Man Bites Dog, said: “These accolades highlight our ability to breathe fresh life into existing intellectual property and spark conversations at a global level. We relished the opportunity to reinvigorate this highly respected Index with a new creative slant, which captured the imagination of the media, policy makers and the public alike.”
The win follows another award-winning year, including Silver and Gold at the EMEA SABRE Awards 2012.
The winners of this year’s EMEA Gold Awards will be announced at the SABRE Awards dinner in Barcelona on May 30th.