Strategy and communications consultancy Man Bites Dog has continued its impressive 2013 awards run, winning Best Public Relations Campaign for a second time at the B2B Marketing Awards. Man Bites Dog claimed victory at the prestigious PR and marketing awards ceremony for its ‘Putting Prosperity On The Map’ campaign for the Legatum Institute.
The Legatum Prosperity Index™ seeks to raise prosperity as a policy-critical issue by providing a comprehensive account of global wealth and wellbeing. Man Bites Dog worked with Legatum to reinvent the index: stimulating interaction, generating international impact and positioning the Institute as the leading global authority on prosperity.
To bring the campaign to life Man Bites Dog redrew the world map, pulling together nations with similar ‘prosperity profiles’. The release combined videographics and infographics with breaking news, economic trends and cultural patterns to create a sense of urgency, providing content-hungry media with a wealth of data and information to interrogate.
Man Bites Dog was able to drive significant engagement, capturing the imagination of media, policy makers and the public alike. The campaign brought discussion of prosperity to an international stage, generating more than 400 pieces of coverage in more than 50 markets globally, including pieces with The Washington Post, The Wall Street Journal, Forbes, Time, The Sunday Times, The Daily Telegraph, The Guardian, Mail on Sunday and Politics Home.
Founder and managing director of Man Bites Dog, Claire Mason, comments: “To win PR campaign of the year is a tremendous honour, particularly against such impressive competition. We are particularly proud to have won this award for a second time – highlighting the team’s capability to work with the world’s smartest organisations to bring ideas to life.”
The full list of winners can be viewed online via http://www.b2bmarketing.net/awards
Multi award-winning B2B communications consultancy, Man Bites Dog, has scooped four trophies at the Fresh PR Awards 2013.
Man Bites Dog’s work with the Legatum Institute claimed gold in the ‘Freshest Not for Profit Campaign’ category and took silver for ‘Freshest Media Relations Campaign’ and ‘Freshest Strategic Campaign’.
Man Bites Dog specialises in communications for the service economy, integrating media, digital and social campaigns to deliver remarkable brand and sales impact.
The judges said: “Man Bites Dog hit exactly the right target audience, producing high quality media results arising from the clever use of data. A strong and solid campaign from this innovative team.”
They went on to describe the 2012 Legatum Prosperity Index™ as “a quality campaign which generated international coverage, way over its initial target [...] delivering great aplomb to a wide target audience.”
Senior Account Manager, Alex Kent, also won one of the biggest prizes of the night, being crowned ‘Freshest Young Professional’.
The judges felt Alex was a worthy winner: “Alex clearly has ambition, drive and energy and with these qualities she goes that extra mile for her clients and colleagues.”
Claire Mason, Founder and Managing Director of Man Bites Dog, said: “We’re thrilled that our global work in partnership with the great team at the Legatum Institute has been recognised by three awards.
“Alex in particular is so deserving of her Young Professional award. I am consistently amazed by Alex’s sheer brilliance – she inspires everyone around her and she always delivers.”
Man Bites Dog, the multi award-winning B2B communications agency, has scooped the EMEA Silver Award for ‘Research for Publicity’ and been shortlisted for a Gold Award in the EMEA SABRE Awards 2013.
Man Bites Dog has been nominated in the ‘Business-to-Business Marketing award’ category in recognition of its ‘Putting Prosperity On The Map’ campaign for The Legatum Institute Prosperity Index.
This annual global assessment of wealth and well‐being has been running for five years. Minimal annual movement in the Index’s global rankings, combined with an overload of indices and league tables in the media, meant the Institute faced an uphill battle in gaining traction and placing this issue firmly on the policy agenda.
Man Bites Dog addressed this with creative visual content, which demonstrated that ‘soft’ factors, such as education, health, personal freedom and security, are essential predictors of future prosperity alongside economic performance. The campaign led to more than 25,000 downloads of the 2012 report – a 400% increase on 2011 – and generated significant international discussion.
Claire Mason, founder and managing director of Man Bites Dog, said: “These accolades highlight our ability to breathe fresh life into existing intellectual property and spark conversations at a global level. We relished the opportunity to reinvigorate this highly respected Index with a new creative slant, which captured the imagination of the media, policy makers and the public alike.”
The win follows another award-winning year, including Silver and Gold at the EMEA SABRE Awards 2012.
The winners of this year’s EMEA Gold Awards will be announced at the SABRE Awards dinner in Barcelona on May 30th.
Top 50 law firm, Mills & Reeve, has appointed Man Bites Dog, the service economy communications specialists, to manage its PR retainer.
Man Bites Dog will be providing thought leadership and media relations consultancy to cement Mills & Reeve’s position as a leading national law firm.
The retainer was won following a competitive pitch. Clare Granville will lead the Man Bites Dog team working with Mills & Reeve.
Julie Mortimer, Mills & Reeve’s Marketing Director, said: “We were very impressed by Man Bites Dog’s fresh approach, creative ideas, chemistry and depth of understanding. Having come from all walks of life, the team’s eclectic array of skills and experience gave us confidence that they would be able to deliver against each of our sectors, conceiving and implementing single, cross sector and firm wide campaigns.”
Claire Mason, Managing Director of Man Bites Dog, commented: “We’ve built a solid reputation for our legal communications capabilities and look forward to working alongside Mills & Reeve to elevate the firm’s communications.”
Multi-award winning B2B PR consultancy Man Bites Dog has been recognised in PR Week’s national Best Places to Work awards for the fourth year in a row.
Twenty two strong team, Man Bites Dog was voted Best Place to Work in the small agency category, placing it in the top three consultancies to work for in the UK.
Judges praised the consultancy’s benefits package, training programme and focus on employee engagement and social events.
Francis Ingham, CEO of the PRCA said: “Man Bites Dog was a clear winner, not least because of the amount of fun staff have.”
This win is the fourth employee accolade for Man Bites Dog, having previously won bronze, silver and gold in the three years PR Week’s Best Places to Work award has been running.
Founder and Managing Director, Claire Mason said: “We have an extremely hard working team and we work equally hard to maintain a fun and achievement driven culture. We pride ourselves on offering a ‘London career with a Brighton lifestyle’ and are thrilled to be recognised for doing just that.”
PR Week story: http://bit.ly/SIFpJK
Man Bites Dog’s awards: http://bit.ly/QuM8sb
Man Bites Dog careers: http://bit.ly/Pzl6h0
Man Bites Dog, the Top 150 PR consultancy and B2B PR specialist, today entered the PRWeek Top 40 Technology PR league table in 35th place.
The coveted position was secured on the back of an almighty year of growth in its technology team.
Man Bites Dog works with technology consultancies and digital agencies to create high impact thought leadership campaigns and communications programmes that deliver real business value.
Through its creative services, Man Bites Dog finds new ways to help clients stand out from the IT crowd and reach the whole of the C-Suite, not just the CIO.
Claire Mason, founder and managing director of Man Bites Dog, said: “This is a proud day for Man Bites Dog. I am delighted that PRWeek has recognised our growth and prominent position in the technology PR industry.
“It’s becoming increasingly important for technology & IT services companies to find new ways to differentiate their brand in this crowded marketplace. Our broader service economy experience enables us to deliver issues-based campaigns to make intelligent technology and digital firms shine.”
For the full league table please see here.
Man Bites Dog’s digital team has won the UK communications brief for Rocket Fuel, the company bringing rocket science to digital advertising.
Man Bites Dog is also supporting the company’s rapid expansion across Europe, as the multi award winning US organisation seeks to replicate its meteoric rise on this side of the Atlantic.
The communications programme will be designed to raise awareness of the company and its award-winning suite of artificial intelligence online advertising solutions in the UK.
Rocket Fuel’s products enable brand advertisers and ad agencies to take advantage of the benefits of real time bidding and campaign optimisation across multiple channels from web and mobile to social media.
Dominic Trigg, managing director Europe at Rocket Fuel, comments: “This is a very exciting time for Rocket Fuel. We’re expanding rapidly across Europe and PR is vital to raising awareness of our business and prowess.
“Man Bites Dog has an intelligent approach to media relations and some great ideas for thought leadership, and I am very excited about what we can achieve together.”
Claire Mason, founder and managing director of Man Bites Dog, comments: “We’re very proud to work for some of the most respected business advisors in the world – and now we really can say our clients are rocket scientists!
“Rocket Fuel has the most innovative technology on the market and we are very excited to be working with such a smart and dynamic team.”
The Holmes Report’s Annual European Consultancy Report Card has identified Man Bites Dog as one of Europe’s leading PR consultancies for the third year in a row.
Since last featuring in the Report Card, B2B PR specialist Man Bites Dog has expanded its digital offering, winning purely digital contracts as well as multi-channel contracts incorporating digital and social media for major B2B brands.
In the last year, Man Bites Dog has also bolstered the growth of its digital offering with the promotion of Account Director Toby Brown to Head of Digital.
The report says: “[It is] remarkable […] how much the firm has achieved in such a short time: it has added a host of blue-chip clients and won two European SABRE Awards in three years, to add to recognition as new Consultancy of the Year, Best PR Agency at the B2B Marketing Awards, numerous Best Places to Work awards, and a CIPR Excellence Award.
“The firm now offers a robust digital, social media and business advisory practice that even counsels clients on new product development […]”
Claire Mason, founder and managing director of Man Bites Dog, says: “We work with some of the leading business advisors and organisations in Europe so it’s an honour to be recognised as one of the leading consultancies in the region.
“The many successes outline in the report are testament to the award-winning quality of our work and the business impact of our services, as well as our pedigree team.”
Man Bites Dog, the multi award-winning B2B PR consultancy, has won Silver and Gold at the EMEA SABRE Awards 2012 for two client campaigns.
Man Bites Dog took home the Gold trophy in the Professional Services category for its ‘Cost Boomerang’ thought leadership campaign for KPMG.
The team also scooped the Silver award for Best Infographic with its interactive ‘Climate Map’ for global management consultancy, Hay Group.
Man Bites Dog worked with Hay Group to create an interactive weather map visualisation, which depicted workplace ‘climates’ across Europe.
Claire Mason, founder and managing director of Man Bites Dog, said: “We’re thrilled to have won these prestigious pan-European campaign awards. It’s a great recognition of our international growth and testament to the team’s creative expertise.”
The win follows a string of awards in 2011 and 2012, including the CIPR Excellence Award for Best Corporate and Business Communications, B2B Marketing’s PR Agency of the Year, PRCA’s Specialist Consultancy of the Year, and CIPR’s Outstanding Consultancy of the Year.
For more information on creating infographics for business audiences, please see Man Bites Dog’s recent blog.
Man Bites Dog has been recognised as best Corporate and Business Communicator by the CIPR. This follows recent wins at the Fresh Awards and the accolade of a spot in PRWeek’s Top 150.
Man Bites Dog collected the award for Corporate and Business Communications for its Cost Boomerang campaign at the CIPR Excellence Awards at the London Hilton on Park Lane.
The judges commended the team for their combination of business understanding and communications expertise demonstrated by The Cost Boomerang campaign for KPMG.
Claire Mason, founder and managing director of Man Bites Dog, comments: “It’s a real honour to take home such a prestigious award and a wonderful acknowledgement of the teams’ hard work on this campaign. Man Bites Dog lives and breathes Corporate and Business Communications, so this award means a lot to us.”
The CIPR Excellence Awards were presented by the PR profession’s Chartered body at an annual event in London last night.
For more information and the full results please see here.