Posted on 15th August 2016 by Man Bites Dog
We all know there’s a lot to be gained from slick content marketing – nurtured customers, a cumulative impact and a strong brand identity to name a few. This guide will help you create a lean, mean content marketing machine. If you still want more, check out our No Idea? guide to generating commercially-effective ideas.
Posted on 1st January 2016 by Man Bites Dog
B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).
Crisis of Creativity
Posted on 26th August 2015 by Man Bites Dog
In the ideas economy, the brands that best articulate their thinking are positioned to win. Man Bites Dog’s latest research shows that B2B Chief Marketing Officers unanimously believe in the power of big creative ideas to generate commercial return. CMOs are most likely to champion innovation at board level and our organisations count on us […]
Follow the Leader
Posted on 26th August 2015 by Man Bites Dog
Thought Leadership, the creation and dissemination of ideas that lead, is the most effective form of marketing for the knowledge economy, but it’s also the trickiest to get right. Nowhere is this more fundamental than in the “thinking” professions, whose success depends on how they develop and promote their intellectual capital. Man Bites Dog set […]
Our latest thinking
Sign up to be kept up to date on our thought leadership studies.
It’s time to combat sales and marketing ‘sibling rivalry’ for good
Posted on 8th March 2017 by Vic Miller
Much like sibling rivalries, we’re all familiar with the tug-of-war conflicts that flare up between sales and marketing teams. Rather than working as one integrated ‘family unit’, departments often become siloed with different perspectives and opposing strategic objectives. Sales and marketing teams end up going head-to-head to compete for attention (and most importantly ever-tightening budgets!) […]
Marketing automation: style over substance?
Posted on 20th February 2017 by Martin McGourty
When it comes to emerging technology and digital innovations, marketers want to be bang up to date. According to Gartner, CMOs are expected to spend more on marketing technology than CIOs will spend on overall technology in 2017. Given the jaw dropping boom in new tools such as marketing automation (MA), perhaps this is no […]
Feel the love: Sales and marketing relationship advice from B2B brands
Posted on 27th January 2017 by Man Bites Dog
Like any good matchmaker, we brought together a group of expert panellists from White & Case, Polycom, Deloitte and (of course) Man Bites Dog to discuss the burning issues affecting sales and marketing teams. We’ve summarised the key takeaways in this blog and will be sharing more detail over the coming weeks. Our quick-fire introductory Pecha Kucha […]
Man Bites Dog recognised as top B2B marcomms agency
Posted on 19th January 2017 by Man Bites Dog
B2B Marketing magazine has revealed the top 75 UK B2B marcomms agencies for 2016-2017, with Man Bites Dog moving up to number 43. The annual list ranks agencies according to UK gross income and shows the sector’s strongest players in 2017. Man Bites Dog has seen significant gains over the past year in terms of […]
Five podcasts to inspire ideas and thinking
Posted on 5th December 2016 by Tara Burns
It has been over a decade since technology journalist Ben Hammersley coined the term “podcast” to describe the form of automatically downloaded audio. In recent years, podcasts have enjoyed a surge in popularity with approximately 3.7 million adults listening to podcasts in the UK alone. Like many others, I re-discovered my love of listening after hearing […]
Rarely pure and never simple: Post-truth PR
Posted on 22nd November 2016 by Xenia Kingsley
2016, eh? Don’t worry – I’m not going to harp on about how rubbish this year is, was and continues to be – I did that in my last blog. So, skipping the diatribe, let’s talk about the latest victim of this annus horribilis: truth itself. Oxford Dictionaries has declared ‘post-truth’ the word of the […]
Looking for brand love in B2B…
Posted on 21st November 2016 by Lauren Greatorex
“I love Google!” “I couldn’t live without my iPhone…” “Amazon is awesome!” Certain brands create true evangelists and top the lists of most-loved brands time and time again. … but can we really expect to create brand love in B2B? It’s hard to imagine a buyer feeling real, passionate love for business banking, […]
The Role of B2B Marketing in Delivering Great Customer Experience
Posted on 8th November 2016 by Tara Burns
Last week, marketers came together at the annual B2B marketing conference to explore a topic that is looming large and increasingly making its way onto the boardroom agenda – customer experience. So what is customer experience? Is it just customer service rebranded and if not, who should own it, who should deliver it and what […]
Go out on a limb, that’s where the fruit is.
Posted on 28th October 2016 by Duncan Sparke
The word ‘risk’ is a synonym for danger. It implies bad things and inspires fear, so it’s not altogether surprising that it is most commonly put into sentences next to words like ‘mitigate’ and ‘averse’. But that misses the point. Anyone who works intimately with risk will tell you that it is – or at least […]