Thought leadership means different things to different people. To us it means exactly that – leading thought: shaping the news agenda; stimulating debate; creating conversations.
Thought leadership should generate substantial and compelling intellectual property that provides platforms for integrated business development campaigns.
Our approach is to create not only media content and coverage, but also the tools to build the connections, conversations and relationships critical to high value sales.
We understand the corporate purchasing lifecycle, and how to engage hard-to-reach senior decision makers, solution specifiers and opinion influencers in both the private and public sectors.
Our methodology maps communications tactics to specific stages in the sales cycle and ensures that messages are aligned with a powerful and differentiated sales proposition – a clear message that resonates.
While many PR agencies are essentially publicists working with content to create noise, we start with business strategy and sales targets to create compelling content that showcases unique expertise, generates a call to action for services and ultimately, delivers business impact.
Man Bites Dog has been responsible for an array of highly effective and award-winning thought leadership campaigns. For example, we drove €8million of revenue directly into Hay Group’s new M&A consultancy, and made consultancy Roland Berger the first to identify a second stage in the credit crisis.
For more information on why we’re a different breed of PR agency get in touch… we won’t bite.