Professional services firms are a different beast faced with a unique set of challenges, not only in establishing PR and marketing as respected and credible functions, but also in gaining consensus from a range of stakeholders to ensure the delivery of ROI and business impact.
Are you faced with any of the following challenges?
We find it hard to stand out in a crowded market and to differentiate ourselves from competitors with similar services.
2. Gaining Consensus
Because we have a wide range of stakeholders we find it challenging to reach consensus on a focused and effective communications strategy that supports the whole business.
Our greatest value lies in the expertise of our people, but we find it hard to engage busy, billable professionals to support our communications programme.
4. Content Creation
A lack of compelling content means we have no Man Bites Dog stories to generate headlines and conversations, or to support wider sales and marketing activity.
It’s difficult to find a PR team who are credible enough to impress our board and engage the whole firm in our communications plans.
For more information on how we can help you overcome these and other challenges get in touch … we won’t bite.