Man Bites Dog’s digital team has won the UK communications brief for Rocket Fuel, the company bringing rocket science to digital advertising.
Man Bites Dog is also supporting the company’s rapid expansion across Europe, as the multi award winning US organisation seeks to replicate its meteoric rise on this side of the Atlantic.
The communications programme will be designed to raise awareness of the company and its award-winning suite of artificial intelligence online advertising solutions in the UK.
Rocket Fuel’s products enable brand advertisers and ad agencies to take advantage of the benefits of real time bidding and campaign optimisation across multiple channels from web and mobile to social media.
Dominic Trigg, managing director Europe at Rocket Fuel, comments: “This is a very exciting time for Rocket Fuel. We’re expanding rapidly across Europe and PR is vital to raising awareness of our business and prowess.
“Man Bites Dog has an intelligent approach to media relations and some great ideas for thought leadership, and I am very excited about what we can achieve together.”
Claire Mason, founder and managing director of Man Bites Dog, comments: “We’re very proud to work for some of the most respected business advisors in the world – and now we really can say our clients are rocket scientists!
“Rocket Fuel has the most innovative technology on the market and we are very excited to be working with such a smart and dynamic team.”